Our Approach
The Main Street Approach is centered around Transformation Strategies. A Transformation Strategy articulates a focused, deliberate path to revitalizing or strengthening a downtown or commercial district’s economy. Each Transformation Strategy is implemented through activities in the four broad areas of work represented by the Four Points: Economic Vitality, Design, Promotion, and Organization.
Four Point Approach
Economic Vitality
ECONOMIC VITALITY focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.
Quality Design
DESIGN supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.
Effective Promotion
PROMOTION positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.
Sustainable Organization
ORGANIZATION involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.
Eight Effective Principles
Comprehensive
No single focus can do the job. Downtown revitalization is a complex process requiring a simultaneous, all-encompassing strategic approach.
Self-Initiated Help
Local leaders must educate residents and business owners alike of the rewards for their involvement, investment and commitment of time and money in Main Street, as the heart of the community.
Asset Enhancement
Main Street must capitalize on the unique qualities it already has – distinct buildings, neighborly shop owners, and a human scale that cannot be copied.
Proactive, Positive Change
Proactive attitudes and positive changes are slow but definite, and essential. To improve current economic conditions, revitalization program leaders must work to change public attitudes about the commercial district. Mainstreet Fremont requires a new way of thinking about downtown’s purpose and future.
Incremental
Small projects and simple activities lead to a more sophisticated understanding of the revitalization process and help members of the community develop skills to tackle more complex problems and projects.
Public-Private Partnerships
Both public and private sectors have a vital interest in downtown. Each sector has a role and must understand that others are contributing time, money, and enterprise.
Quality
A high standard of quality must be set for every aspect of the commercial district, from window displays to marketing initiatives, from public improvements to storefront renovation.
Implementation Oriented
Make a difference TODAY. Main Street’s focus is to simultaneously plan for the future while creating a visible change and activity now. MainStreet of Fremont works because we follow through.
Our Mission
MainStreet of Fremont exists to improve the quality of life in Fremont by strengthening the historic downtown as the center of the community. The purpose of MainStreet of Fremont is to encourage, promote, and support downtown Fremont's economic vitality, as well as the image and appearance of downtown.